How I keep my sites from looking AI-made
The small decisions that stop a website drowning in the 2026 sea of AI-template sameness — from a developer who gives a damn about craft.
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Things I’ve learned
Things I’m learning about web dev, design, and craft — written down in case they help you too.
AI website builders — why I don't use them
What Framer AI, Wix AI & co. can do — and where they hit a wall for a business that actually needs customers. An honest take.
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Being found locally
What local SEO actually delivers — and what it doesn't. From working with small businesses, not from an SEO guidebook.
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Thinking mobile-first
Most of your visitors are on phones. Responsive isn't a badge of honour, it's the minimum — here's what actually matters.
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Websites for tradespeople
What a tradesperson's website really needs — and what it doesn't. From working with trades, not from a template.
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What a website costs
An honest answer to the question I get almost every week — no invented numbers, no agency fluff.
Read moreWhat happens after launch — maintenance, backups, updates
A website isn't a one-off purchase, it's a subscription. What you actually need, what agencies sell you — and how to price it fairly.
Read moreWhen a relaunch makes sense
Honest signals that it's time for a new website — and how a relaunch actually works. Not the checklist from the next website-builder.
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